Break the Culture Barrier Seminar

Date and Time

Tuesday Jun 27, 2017
8:30 AM - 10:00 AM EDT

Tuesday, June 27, 2017
8:00 a.m. - Registration 
8:30 a.m. - 10:00 a.m. - Program

Location

Chamber Boardroom 
401 North Flagler Drive
West Palm Beach, FL 33401

Fees/Admission

Discount Registration Deadline: Tuesday, June 20, 2017 at 5:00 p.m. 
$15 Member   $25 Non-member
After deadline:
$20 Member   $30 Non-member
 

Contact Information

Marissa Kosiec at (561) 408-0859
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Description

Did you know 92% of the population growth in the USA between 2000 and 2014 was by multi-cultural groups and they are expected to grow another 11 million in the next 5 years?
 
Should you explore strategies to attract more diverse customers? Do you want to provide a superior service to a broader range of customer to grow your business? Should you consider selling abroad or developing global strategic alliances?
 
This workshop will cover:

  • What is culture? What are my Cultural Groups?
  • The 8 core values of culture that are most vital for doing business
  • Biggest challenges for Americans working with diverse groups
  • Using Florida data, which other customer segments might you consider?
  • Consider diversity and inclusion policies and the benefits/challenges
  • Consider global sales, international suppliers, distributors, manufacturers
Speakers: Wayne Henry, Managing Director of Henry International Consulting

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