Using Market Research to Grow your Business

Description

Looking for ways to find more customers? Want to know how your competitors are really doing? Interested in opening a second location but you’re not sure where? The FSBDC at Palm Beach State College has market research resources that can help you find the answers to these questions and much more! Knowledge is power and this workshop will equip you with valuable information to help your business thrive.

Speaker, Debbie Lanford, Florida SBDC Consultant

Debbie is a NASBITE Certified Global Business Professional (CGBP) and an International Trade Specialist for the FSBDC at Palm Beach State College. She assists clients in international expansion through market research identifying market potential, trade barriers, risks and methods of entry. As a former business owner and SBDC client, Debbie brings a host of real-world experience to the program with expertise in the service, retail, construction, restaurant, non-profit and IT industries. 

Knowledge Series sponsored by Holland & Knight